An Ice Cream Shop Branding Exercise
CONE WORLD
This branding is the result of a brief, self-prescribed exercise I did to create an identity system for an ice cream company. I named the company “Cone World” wanting to design a fun, playful logo with clever typography. After taking a course in design history, I was inspired by Paula Scher’s branding for Shake Shack, as well as by Herb Lubalin’s “typogram” logos. Ultimately, this project is an exploration of expressive typography.
LOGO DEVELOPMENT
MOCKUPS
Above is a mockup of how I envision Cone World. This picture is taken of beloved Champaign, IL ice cream shack Jarling’s Custard Cup. It exemplifies the grandeur and retro-inspired architecture that I imagine for Cone World.
SISTER BRAND CONCEPT
Began & Completed in May 2024